Privacy policy

Allbirds and its related entities place strong emphasis on safeguarding information that can directly or indirectly identify individuals who interact with the brand. This privacy overview describes how data is collected, processed, and managed across a variety of touchpoints, including digital platforms such as websites and mobile applications, as well as offline environments like retail locations, customer service channels, events, and marketing activities. It also explains the purposes for which information is used, the conditions under which it may be shared, and the options available to individuals regarding their personal data.

Information is processed primarily to support everyday business functions and ensure that services operate securely and effectively. This includes fulfilling orders, maintaining customer accounts, handling inquiries, and delivering requested products or services. In certain situations, data processing is necessary to meet contractual obligations or to take steps requested by users prior to entering into an agreement. Some activities, such as participation in promotional events, feedback surveys, or marketing initiatives, rely on user permission, which is collected at the time of engagement. Where consent is provided as the legal basis, it remains revocable at any time.

The nature of the information collected depends on how an individual interacts with the company. When customers register an account, make a purchase, subscribe to communications, or reach out for support, details such as names, contact information, delivery addresses, and payment-related data may be recorded. Communication records from emails, phone calls, messages, or in-person interactions may also be stored for service purposes. In some regions, customer support calls may be monitored or recorded where permitted by law to assist with training and quality assurance.

Participation in optional activities such as product reviews, surveys, contests, or promotional campaigns may involve the collection of additional information. Any data provided in these contexts is used to improve services, enhance product offerings, and better understand customer preferences. Publicly shared content, including online reviews or social media engagement, may be visible to others and is treated differently from private data due to its public nature.

Information may also be obtained from external partners, including marketing collaborators and service providers, to help maintain accurate records and improve overall service delivery. In addition, certain technical data is gathered automatically during website visits or app usage. This may include device identifiers, IP information, browser characteristics, approximate location data, pages viewed, session duration, and interaction patterns with digital content or advertisements. When applicable, data collected in physical retail environments or through in-store technology may be combined with online information to enhance customer understanding and service quality.

Collected information is used for a wide range of operational purposes, including order fulfillment, customer assistance, service improvement, fraud prevention, analytics, and compliance with legal requirements. It also enables personalized experiences and allows the company to provide relevant updates regarding products, services, or promotions, subject to communication preferences and applicable laws. Marketing messages may be delivered based on user interest, and individuals may opt out of promotional communications while still receiving essential service-related notifications.

To support website functionality and improve user experience, cookies and similar tracking tools are used. These technologies help maintain system performance, remember user preferences, analyze traffic patterns, and support advertising activities. Users can manage or disable these tools through browser settings or device controls, although doing so may limit certain features or reduce personalization.

Data may be shared with third-party service providers that assist with essential business operations such as payment processing, logistics, analytics, technical infrastructure, and customer support. It may also be shared with affiliated partners when necessary to deliver services or manage internal operations. In limited cases, information may be disclosed to legal, financial, or regulatory authorities when required by law or to protect rights, safety, and property. During corporate events such as mergers, acquisitions, or asset transfers, personal data may be included as part of the transaction in compliance with applicable regulations.

Appropriate safeguards are implemented to help protect personal information against unauthorized access, misuse, or disclosure. These measures include technical systems, organizational procedures, and physical security controls. While efforts are made to ensure protection, no digital system can be guaranteed as completely secure. Information is retained only for as long as necessary to fulfill its intended purpose, meet legal obligations, resolve disputes, or enforce agreements, after which it is securely deleted or anonymized.

The services are not directed toward children, and data from minors is not knowingly collected. Individuals may have rights under applicable privacy laws to access, update, delete, or restrict the processing of their personal information, as well as to manage marketing preferences. Requests to exercise these rights can be submitted through designated contact channels and will be addressed in accordance with legal requirements.

This privacy notice may be revised periodically to reflect changes in operational practices or legal standards. Continued use of services after updates are published indicates acceptance of the revised version. For questions or concerns regarding data practices, individuals may reach out using the provided contact information.